Creative direction, design, and the growth marketing to back it up

I work across apparel, cannabis, and CPG brands — usually picking up more than one discipline on the same account, because creative direction, web and packaging design, and the paid media running behind it all perform better when the same person understands all three.

That's meant full site builds and redesigns on Shopify and WordPress, dieline and packaging systems built around real regulatory constraints, full apparel lines from concept CAD through factory cut-and-sew, and the Meta/Google campaigns that turn all of it into revenue — Maybe Today NYC's creative direction work fed a paid social push that returned 7x ROAS.

Outside client work, I've also built and co-founded a handful of my own ventures — a Meta-ads agency for restaurants, an Omega-3 DTC startup, a direct-from-factory apparel supplier, and a multi-channel growth agency. Details on those are on the Founder Work page.