ETERNAL RETURN
ROUND TWO
ETERNAL RETURN
ROUND TWO
I take brands from concept to shelf to sale — owning creative direction, identity, web and packaging design, and the paid media strategy that turns the work into revenue.
Concept, mood boards, storyboards, shoot direction, footage editing, and static imagery — the full arc from idea to finished asset. This is the discipline that ties the rest of the work together: the same eye that builds a brand's identity is the one steering how it looks in a paid ad, a lookbook, or a festival activation.
Mood boards, storyboards, shoot direction, edit, and static imagery that fed straight into Meta, Google, and social. Maybe Today NYC's push returned 7x ROAS.
Direction and design for cactus-water social content — lifestyle-driven creative built for a fast-scrolling, high-volume beverage feed.
Concept and graphic direction across an entire apparel run for EDC — tees, hoodies, tanks — translating a festival's visual language into product people actually wear.
Shopify and WordPress storefronts for five client brands, plus Regulars, a lead-gen site I designed and built myself — from ground-up builds to full redesigns.
Built from the ground up — storefront, product architecture, checkout flow.
View Website ↗Built from the ground up — the storefront carrying the creative direction work through to checkout.
View Website ↗Redesign of an existing storefront — improved navigation and product presentation.
View Website ↗Redesign aligned with the packaging and compliance-aware brand system built for the same client.
View Website ↗Meta-ads-for-restaurants service, designed and built from scratch — positioning, pricing tiers, and a working lead-gen site.
View Website ↗This is where the volume lives. Lookbooks, paid social creative, in-store displays, print ads, and consumer-education content — for Buddies' cannabis education push, for Caliwater's social feed, for concept work built against Nike, and for the everyday marketing assets that keep a brand's feed and shelf looking sharp week over week.
Dielines, 3D rendering, and print-ready art for Buddies and Loyalty Vapes — cannabis packaging built alongside heavy state-by-state compliance constraints from day one, not retrofitted after the fact. Every SKU had to hit shelf-ready regulatory requirements on labeling and warnings while still looking like something a customer would pick up over a competitor's.
Five brands, five different scopes. Maybe Today NYC is the deepest one — a full seasonal capsule built out from CAD to tech pack to finished product: a reversible yin-yang puffer jacket (front detail, neck label, tie-dye colorway, all fully specced), a varsity jacket, crochet beanies and balaclavas, track suits, polos, sweaters, a soccer kit, and a jeweled beanie, all under one cohesive collection.
Designed every piece across multiple seasonal capsules — outerwear, knitwear, accessories, even a soccer kit — and worked directly with cut-and-sew factories through full tech-pack development, down to trims, labels, and construction detail.
Same scope as Maybe Today NYC — full apparel design and direct factory relationships.
Promotional apparel and swag — design plus oversight of sourcing, manufacturing, and logistics.
A full graphic run across tees, hoodies, tanks, crewnecks, sweatpants, and caps for EDC — high volume, fast turnaround, built for a festival crowd that buys merch on-site.
Full apparel lineups — tees, hoodies, caps, beanies, gloves — for two additional streetwear-adjacent brands, each with its own graphic identity.
Full identity systems built to hold up everywhere a brand shows up — logo lockups, color palette, typography, and a complete brand bible governing how the identity holds across packaging, web, and print. Loyalty Vapes leaned into an iconic, graffiti-inspired direction, balancing bold streetwear references against a clean, premium finish.
Reel and Story-format edits made to be watched in the first second or skipped — product mockups, in-store and event recaps, and campaign teasers cut for Buddies, Caliwater, Eternal Return, and Maybe Today's IG and TikTok channels.
I direct marketing for a brand end to end — setting the creative strategy, briefing and running the campaigns, and owning the paid channels that turn it into revenue — instead of sitting in just one lane of the funnel. Creative direction, identity, web, packaging, and paid media all move through the same person, which is what let a single campaign push return 7x ROAS rather than a good-looking asset with no one tracking what it earned.
Adobe Creative Suite, Figma, brand identity, packaging/dieline design, CAD & tech packs.
Shopify, WordPress, UI/UX design, landing pages, conversion optimization.
Meta, Google, and TikTok paid media, email/SMS, influencer & UGC programs, GTM strategy.
Cross-functional team management, factory sourcing, compliance-aware packaging production.
Have a project in mind, or want the full résumé? Reach out directly.